Who could benefit from this course?
This workshop is designed for artists who want to better understand their audiences and develop strategies to engage them. It is particularly useful for those who are beginning to define their target audience and are looking for practical approaches to audience development. Together, we will explore different methods and create a roadmap for thinking creatively about how audiences can be integrated into your creative process.
How does it work?
The 90-minute workshop is delivered online and combines a presentation with an open, conversational format. The presentation will introduce audience development as a practical tool, with examples from different production scales and company structures. We will then explore a series of case studies together to examine how these strategies can be applied in practice.
What do you gain?
By the end of the session, you will leave with:
- A clearer understanding of audience development strategies and tools
- A practical case study framework to help you design and evaluate your own audience engagement strategies
Dates, Times & Cost
Wednesday, 22 July 2026
7:00pm - 8:30pm
online via Zoom
£12 Early Bird (book by 13 July at 12:00pm)
regular price £15
Check out the other workshops in our Theatre Maker programme, and save 10% when you book 2 or more.
This workshop is part of a Voila! Theatre Festival Series, including:
- Crafting the Copy & Image for Your Show (11 June)
- Producing & Budgeting Your Show (24 June)
- Audience Development for Your Show & Company (22 July)
- Press & Marketing for Your Show (9 September)
FAE FICHTNER
Fae is a co-director of the Voila! Theatre Festival.
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